Adjectives for Describing Your Brand

Posted on

When I begin working with clients to define a look & feel for their website, I start with defining the emotions they want to evoke with their branding. I ask the client to use adjectives to describe their company, culture, product or target customer. Here’s a list of helpful adjectives to use in the process, based on a similar adjective¬†list by Lanetta J. Sprott and this list by MomsWhoThink.com.

Absorbing
Adorable
Adventurous
Appealing
Artistic
Athletic
Attractive
Bold
Breathtaking
Bright
Business-like
Busy
Calm
Capable
Caring
Casual
Charming
Cheerful
Chic
Classic
Clever
Collaborative
Colorful
Comfortable
Conservative
Contemporary
Convenient
Cool
Creative
Custom
Cutting Edge
Daring
Dashing
Dazzling
Delicate
Delightful
Detailed
Dramatic
Dry
Dynamic
Earthy
Eccentric
Efficient
Elegant
Elevated
Enchanting
Endearing
Energetic
Ethereal
Excellent
Exciting
Exuberant
Fabulous
Familiar
Fancy
Fantastic
Fashionable
Festive
Fierce
Flirty
Formal
Fresh
Friendly
Fun
Functional
Futuristic
Glamorous
Graceful
Hip
Historic
Honorable
Impressive
Industrial
Informal
Innovative
Inspiring
Intense
Inviting
Low Maintenance
Lively
Lush
Majestic
Modern
Natural
Nautical
Nifty
Noisy
No-nonsense
Nostalgic
Novel
Old
One-of-a-kind
Organic
Playful
Pleasant
Powerful
Predictable
Professional
Quaint
Quirky
Radiant
Rebellious
Relaxing
Reliable
Retro
Revolutionary
Ritzy
Romantic
Royal
Rustic
Scholarly
Secure
Serious
Silly
Sleek
Smart
Soothing
Sophisticated
Stable
Stimulating
Striking
Strong
Stunning
Stylish
Swanky
Tasteful
Tranquil
Trustworthy
Unconventional
Unique
Upbeat
Urban
Versatile
Vintage
Whimsical
Wild
Witty
Wistful
Youthful

Tags: , , ,


One thought on “Adjectives for Describing Your Brand

  1. Pingback: Reflective Workspace » 11/8/12 – Discovery

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>